COPYWRITING & CONCEPT CREATION EST. 2016
Words matter.
When done well, good copy can have a profound impact on brand loyalty and sales. But (and I'm sorry about this), your copy isn't about you. It’s about your customers.
There might be a lot you want to say but if this doesn't coincide with what your audience want to read then you're on the wrong track.
As a CEO or operations director, a developer or just someone with an incredible start-up idea, your strengths may well lie outside of your communication skills.
Thankfully, that’s where I come in.
FMCG
Fast Moving Consumer Goods often aren't the sexiest products on the market. They’re not the latest Audi or hot new lingerie set from Agent Provocateur but with the right words, you can let your audience know that the right product might just provide them with their own little pocket of indulgence.
CLIENTS INCLUDE:
PAMPERS, FAIRY, P&G, FLASH, ARIEL, ORAL-B, LENOR.
BEAUTY & WELLNESS
Beauty isn’t just about how you look, it’s about how you feel.
People (rightly) don’t want to hear why their perceived flaws need covering up. Beauty standards are unrealistic and they’re constantly evolving. Taking a moment for yourself is perennial.
CLIENTS INCLUDE:
OLAY, NEUTROGENA, TEMPLESPA, BONDI SANDS, PANTENE, BATISTE.
TECH & B2B
Tech & B2B writing deserves TLC, heck, tech writing & B2B NEEDS TLC. Your clients want to know how you can help them get what they want. That’s it, it’s that simple. So, forget the jargon and forget the insider terminology. Speak to the person, not the algorithm.
CLIENTS INCLUDE:
LENOVO, SAGITTARIUS, WIZARD ON DEMAND, COMPUTER DISPOSALS LTD.
JOURNALISM & THOUGHT LEADERSHIP
Audiences interact with travel, journalism and thought leadership articles in a wholly different way to marketing copy. They make a tea, they settle down and they indulge in the joy of reading.
Yes, grab their attention but also prepare to delight with rich and evocative copy.
CLIENTS INCLUDE:
BUFFALO TOURS, RAINBOW TOURS, CRUISE 1ST AU & UK, WAMIZ, AIRDAT.
I WRITE COPY FOR REAL PEOPLE.
WE SHOULD TALK...
I get it, finding the right words isn't always easy. Especially if it's not your passion.
Luckily for you, it very much is mine.
Get in touch today and find out how I can help you to grow your audience, sell your product or make your readers smile.